Anderson is a product manager for Twitter who launched an online toolkit for journalists called Twitter for Newsrooms. She also co-produced the first online Town Hall session for Barack Obama, when he became the first U.S. President to live tweet.
"I look at Twitter as a fundamental tool to break and share news, to drive conversation around what interests you and to engage your audience", she said and here are her tips how journalists can take full advantage of this platform:
- Send in tweets via SMS - Having your Twitter account linked to your mobile phone can be helpful when you're reporting from the field. Just text "START" or "SIGNUP" to a country-specific code and you can start texting tweets directly to your timeline.
- Nevermind the number of characters, just craft the best tweet you can.
- Build a relationship between the newsroom and what its journalists are tweeting.
- Use clients like TweetDeck to "find the signal in the noise." - TweetDeck, which Twitter bought in 2011, is a tool that lets you monitor multiple topics, searches and accounts in a streamlined way. But the real power in this tool lies in its ability to filter information by a number of factors, letting you mute the topics by word or user that are irrelevant to the conversation.
- Hashtag away. - Anderson said Twitter's research shows that hashtags help to pump up visibility. "Never have an event without hashtag," Anderson said. "It’s the most obvious place that a hashtag is really useful."
- Use Twitter for crowdsourcing campaigns. - If your newsroom wants to engage its audience in conversation about a specific issue, have the outlet's core Twitter handle join forces with individual journalists’ accounts.
Stanislava Antova and Lea Kaplja
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